myFitnessCaddy Announces International Expansion

European Office to be opened in Limerick Ireland

VIENNA, VA – September 26, 2008 —FitWell LLC (parent company of myFitnessCaddy.com), a premier fitness management consulting company, today announced a major global expansion with its first international office to be opened in Limerick, Ireland, in September 2008.

As the former fitness management company at the White House Athletic Center under the Bush, Clinton and Bush administrations, FitWell applies innovative design and management in an integrated, comprehensive approach to fitness and wellness centers.

With its initial focus on fitness management and consulting services to US based corporate, government and golf and country club clients, FitWell is strategically positioned for rapid expansion in the global marketplace.

“The expansion to Europe is an important step forward for our company,” said Ted Vickey, President and CEO of FitWell LLC.  “Demand for our services in Europe has grown rapidly in recent years, and the time is right to offer an expanded set of capabilities.

The newly expanded FitWell Europe will deliver a full range of fitness management and consulting services to European-based clients, and will also serve the European interests of clients based in North America.

FitWell’s North American clients have included the White House, Department of Commerce, Osram Sylvania, Fruit of the Loom, USAA, Securities and Exchange Commission and other blue chip organizations.

Vickey will oversee the European expansion as well as the continued North American operations


About FitWell LLC

Founded in 1995, FitWell is the industry’s independent and trusted provider of fitness management, consulting and facility design. Major corporations, government agencies and country clubs look to FitWell for fitness management solutions including fitness facility design, fitness management outsourcing, master planning and consulting services.  For more information, visit the FitWell web site at www.fitwellinc.com or www.myFitnessCaddy.com.

Try trying less

Guest Blogger – Randy Friedman

If you’ve read Bob Rotella’s book, “Putting out of your mind”, you may remember that term, “try trying less”. It’s a great thought… if you understand what it means.

Did you know the word “try” implies failure. No two ways about it! What happens when you say, “I’ll try and hit the ball over the water” or “I’ll try and sink this putt” and then the ball lands in the water or your ball lips out of the hole? You just gave yourself an out. You then say something like, “See, I tried!” When you try trying less, it’s almost like a double negative (which is a good thing) that cancels out the thought of trying in the first place. It’s a beautiful thing!

Here’s an even better word than “try”. Instead of “try” use “going to” or “will”. “I will make this putt” or I’m going to hit the ball on the green.” There is no “try” only “do”!

Want to know more on how to play your best business golf?

Check out my book, Your Inner Swing – 7 lessons in golf and life.

If you’ve read it, leave your comments on Amazon or my website at www.yourinnerswing.com so others can learn about it too.

Remember … “Keep Swinging!”

Randy – randy@yourinnerswing.com

Randy Friedman – Speaker, Golf Professional, Mind Coach and Author

As a speaker and sports hypnotist, Randy Friedman is an expert on the power of the mind.  She teach people how to get out of their own way, in golf and life.