A marketing plan that works!!!

I have a few passions in life.  Being an entrepreneur and a golfer are in my top 5.

As a fan of viral marketing and growing a company in non-traditional fashion, I absolutely love this video clip and marketing plan.

I recently read an article about BlendTec and their founder and CEO Tom Dickson.  To introduce their home market blenders, they created a simple website called www.willitblend.com.  They put the Dickson in a white lab coat, brought in all sorts of items from an iPhone to glow sticks to check to see “if it will blend” and posted the clips on YouTube for the world to see.  The cost of the project was “peanuts”, the clips have become some of the most watched YouTube clips and the company is now selling the “Top 50″ clips on a DVD.  Imagine that, a marketing plan that actually makes money.

This is the Will It Blend Clip with Dickson trying to blend golf balls.  Interesting recipe but I don’t think your local club will carry it.

Lefty’s new fitness program

The August issue of Men’s Vogue has an interesting article about how Phil has dropped 20 pounds and changed his swing because of his trimmer body.


clipped from www.mensvogue.com

Fit Club

After shedding 20 pounds in three months, Phil Mickelson has regained his stride. By Tasha Green

Phil Mickelson
In most professional sports, a paunch squeezed into tacky pants does not an athlete make. But such is the charm of golf. Or was, at least, until that upstart Tiger Woods arrived with a superior game, and then sharpened it by adopting a workout regimen that made him even longer off the tees and more precise around the greens. Almost immediately, all the top players seemed to hit the gym, except a few notable physiques, including Phil Mickelson. “Every time he walked you could see his breasts bouncing all over the place!” Gary Player, the Jack LaLanne of golf, lovingly recalls of the world’s No. 2.

Mickelson, six foot three and now 210 lbs, is all smiles during the Crowne Plaza Invitational in May. (Photo: Michael Ainsworth)

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Radio tour – 101 Fitness Tips for Golf on Milwaukee’s ESPN 540

Ted joins Chuck Garbedian, the host of Garbadian on Golf on 540 ESPN in a three part interview about the importance of fitness and golf.

Part 1

Part 2

Part 3

The myFitnessCaddy fitness contract

Are you serious? Put it in writing!

Fitness experts say you’re much more likely to stick to a workout routine if you put it in writing. One good way to do this is to make a contract with yourself. Just download this file and fill in the blanks.

Then post the contract on your refrigerator or bulletin board so you can look at it every day for inspiration.

This simple step has helped thousands of people just like you that want that little extra motivation.

myFitnessCaddy in the news…

My friend Todd Trader from Golf Invite (www.golfinvite.com) was kind enough to include one of my Golf Fitness Tips in his corporate newsletter.  If you are planning a golf event, check out his site for a complete website solution including online reservations, prizes and contests.

If you would like to include my golf fitness tips on your blog or newsletter, please contact me at ted@myFitnessCaddy.com.

Greg Norman’s Workout

I find it very interesting that a 50+ year old professional golfer can not only play in The Open Championship but also lead the event with a chance to win it all.

Why is it that he came so close to winning?

–  I don’t think it is because he has better equipment – the other golfers have the same advantage,

–  I don’t think it was more practice playing golf – he’s been busy getting married and running his company.

I do think it is his dedication to play better golf through better fitness.

Greg Norman’s fitness level has been well documented over the years. Here are some of his thoughts on the importance of fitness in golf.

The repetitive nature of the golf swing predisposes both the professional and amateur golfer to injury. The objective of any exercise program is to enhance performance as well as prevent injury.

The repetitive nature of the golf swing predisposes both professionals and amateurs to injury. The objective of any exercise program is to enhance performance and prevent injury.
Regardless of talent level or available time, proven fitness programs will help your game.

Greg Norman’s extensive business, golf and travel schedules all contribute to the breakdown of his body. This is why he views fitness as a key component in his overall lifestyle. He alternates parts of these five exercise programs throughout the course of the year. In addition, we constantly evaluate ways of improving his programs.

Six of Norman’s workouts to show you the basic format of a solid training session:

  • aerobic activity to warm up the body and maintain cardiovascular conditioning,
  • flexibility training,
  • strength training (upper body, lower body and trunk),
  • balance training and
  • stabilization training (including muscle memory and power training).

The variety of the exercises in the programs help keep you interested in your conditioning.

Greg’s programs train the neuromuscular system, focusing on the fitness components necessary for reproducing one successful swing after another. Those components include functional flexibility, golf-specific muscular strength, dynamic postural balance and segmental coordination. There are several factors we consider when organizing his workout schedule:

Time of season. Are we planning for in-season or off-season work? What are the major tournaments or tour stops on which we want to focus?

Time of week. Is it the beginning of the week, pro/am day, moving day, or Sunday’s last round?

Practice time available. How much practice time is available each week given other commitments, travel time, etc.?

Volume versus intensity. Is it the time of year when we want to build a strength base (typically the off-season) or do we want to create power (late in the off-season, or early in the season)?

Loaded versus unloaded. Save loaded exercises for earlier in the workout and unloaded exercises for later in a workout or after the player has hit a lot of practice balls.

Repetition versus isometric hold. Is there an injury that will be aggravated by movement or do we need to strengthen the muscle throughout the full range of motion?

Current health status. Is he fatigued after living through five time zones in two weeks, or is he injured or ill?

Greg works on his breathing during all of his workouts. After his workouts we evaluate any problem areas and occasionally do breathing and relaxation techniques.

clipped from www.shark.com

Radio Tour – 101 Fitness Tips for Golf

Ted visits with Talking Tribune Golf on WKTY – Western Wisconsin’s Sports Leader – about golf fitness and life at the White House.

Click here for interview

Vickey to provide golf fitness tips on Capital Golf Weekly on NewsChannel 8

Washington, DC – July 16, 2008 Washington DC’s 24-hour local news network NewsChannel 8 announces Ted Vickey to provide golf fitness tips on Capital Golf Weekly.

“We are excited to have Ted join us,” said Channel 8 news anchor Dave Lucas and host of Capital Golf Weekly. “His extensive fitness background and golf talent adds an important and unique perspective to the show. Having someone that understands golf and fitness is a unique combination that is important to our viewers.”

Capital Golf Weekly runs on Channel 8 during the golf season, from March through October on Fridays at 8:30pm, Saturdays at 3:00pm and 9:30pm.

Click here for the rest of the story